Description

Each big project starts with an RFQ/RFP. The challenge? Standing out when everyone is running the same plays. In this session, Diana Brown, founder of HDB and a veteran of over 21 years in A/E/C proposals, will guide you through a winning proposal strategy. RFQs/RFPs don’t have to be overwhelming—with the right process, they’re your chance to take the lead.

We’ll cover the three phases of play:

• Pre-game: Build your playbook before the RFQ/RFP drops—resumes, project sheets, and go/no-go calls—so your team is ready to hit the field.
• Game time: Learn how to set strategy, assign roles, and execute a proposal that plays to your strengths while keeping your team focused on the goal.
• Post-game: Break down your pursuit, review performance, and identify where your team needs more practice before the next matchup.

Whether you’re new to RFQs/RFPs or want to sharpen your current process, this session gives you practical tools, a clear strategy, and a repeatable framework to help your firm compete—and win.

Speakers: Diana Brown CPSM (Owner, Hello Diana Brown)

Diana Brown, CPSM, is the founder of HDB, a proposal agency that helps architecture, engineering, and construction (A/E/C) firms win work through RFQs, RFPs, and presentations. With over 21 years of experience, she has led teams to secure more than $6.2 billion in project wins. Her work spans winning work for civil and infrastructure engineering, architecture, MEP design, and commercial construction services. Diana is trusted by A/E/C firms that pursue projects for private developers, public agencies, municipalities, and departments of transportation. She is known for her ability to highlight each firm’s strengths and deliver strategies that get results.

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